Its’ definition cannot be any clearer than the given name itself. Why explain when I can show?
- EVERY 60 SECONDS, A SPECIES DIES OUT. EACH MINUTE COUNTS.
(Cr. Advertising Agency: Scholz & Friends, Berlin, Germany)
2. WWF: WHAT WILL IT TAKE BEFORE WE RESPECT THE PLANET?
(Cr. Advertising Agency: Ogilvy, Paris, France)
3. WWF: SEWING PATTERNS
(Cr. Advertising Agency: Ogilvy & Mather, France)
What do all of these have in common? They convey a message to the public by allowing the viewers to contemplate upon a certain subject.
In the first segment, 3 photos exhibit animals on the verge of being crushed by the hands of the clock. This implies that a species is close to extinction every minute due to ruthless acts done by the human race.
Taking a property as an example. Few of irresponsible youngsters thought they’d find enjoyment through vandalising an innocent person’s house that they have no respect for. Hence, damaging the property and leaving the owner with dismay. In the second segment, the owner is the animal, the house is their body, and the sickening youngsters are… us.
Last but not the very least, the last segment displays blueprints of animals for fashion. They are being killed to satisfy our wants.
Jeez, writing that was difficult. The longer I think about advertisements like these, the more I tend to understand the situation and the problems faced behind it. Utterly heart-breaking, really.